In light of the success of Indian players at international tournaments, badminton has been experiencing a rise in popularity in the country. Seizing this opportunity, Yonex has stepped in to sponsor India’s top Badminton players in an attempt to woo aspiring Indian Badminton players into buying Yonex products.
Here are the top Indian Badminton players whose equipment is sponsored by the Yonex brand.
Srikanth Kidambi – VOLTRIC Z-FORCE Ⅱ
Kidambi, the first Indian male to ever win a Superseries Premier tournament, sports the Yonex Voltric Z-Force II racket. Combining incredible power and fast handling, Voltric is dubbed as the perfect racquet for players seeking exceptional ‘all-round’ performance.
Sporting an extra-slim shaft, tungsten-infused grommets, class-leading aerodynamic frame construction, and a new Built-in T-Joint, this racket has been the touted as the “driver” of Kidambi’s success. Olympic Champion Lin Dan uses a yellow version of this racket.
Saina Nehwal – NANORAY 900
Saina Nehwal is a household name in India, thanks to her numerous pioneering achievements for Indian Badminton on the global stage. As such. her equipment should also be of the same calibre and pedigree to do justice to her talent and hard work.
Saina Nehwal’s weapon of choice is the Yonex Nanoray 900 which is not bright or flashy looking but suits her playing style and on-court demeanour perfectly. The racket sports a 3U (weight 84-89g) G5 grip size. It’s a stiff racket with a slightly weighty head unlike its head light successor, the NS9900. Flat drives are very responsive and the power and speed from the relatively little swing are superb for its size and weight. Perfect for a champion Badminton player.
P.V. Sindhu – DUORA 10
By becoming the first Indian badminton player to reach the final of an Olympics badminton event and the youngest Indian to make a podium finish in an individual event at the Olympics, P.V. Sindhu has come a long way from playing second fiddle to Saina Nehwal as India’s No.2 for many years. Her badminton racket of choice is the Yonex Duora 10 which has an even balance/slight head heavy frame with a stiff shaft. Weighting is 3U (85-89g) with grip size G4.
In some respects, this is a ground-breaking racket with a newly designed frame. The frame is a new shape providing standard “box” construction on one side of the head and much sharper “cutting” edge on the reverse. The built-in solid feel core cuts harmful miscellaneous vibration at impact. The idea is to provide a faster, more powerful swing and typically Sindhu uses the faster side for backhand shots.
The strategy has clearly worked and as a result, the demand for badminton equipment has increased manifold. To meet this growing demand, Yonex has decided to manufacture rackets directly in India, specially tailored to the needs of the Indian market. By starting a subsidiary in India, Yonex will have full control over quality control. Under the banner of “Made by Yonex”, the company will deliver high-quality rackets that will satisfy the needs of local users, and in turn work towards increasing the popularity of the sport in India.
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